6 exploration prepositions had been discovered to facilitate the investigation of shopper Frame of mind persuasion depending on the literature. Additionally, variables which include advertisement quality, demographic variances, as well as the technological context of VR and AR adverts can facilitate central route persuasion, though source credibility, social presence, and concept written content in VR and AR ads ended up discovered to become the persuasion components under the peripheral route.
Create a summary for senior internet marketing leaders of those results on the persuasive nature of VR and AR online video adverts.
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